Privacy policy

**Privacy Policy: Collection & Use of Personal Data**

**1. Definition of Personal Data**  
Personal data refers to any information that can directly or indirectly identify an individual, including pseudonymized data. This excludes permanently anonymized or aggregated information that cannot be used to identify you.

**2. Data Protection Principles**  
We process personal data lawfully and transparently, collecting only what is necessary. We implement robust security measures to:  
- Verify accounts and user activity  
- Prevent fraud and investigate suspicious behavior  
- Enforce our terms and policies  
These activities support our legitimate business interests in maintaining secure services.

**3. Data We Collect**  

**A. Information You Provide:**  
- Account registration details  
- Purchase information (payment methods, shipping addresses)  
- Communications (customer support inquiries, survey responses)  

**B. Automated Collection:**  
- Device information (IP address, unique identifiers, operating system)  
- Usage data (browsing behavior, diagnostic reports)  
- Approximate location (via GPS or IP address when enabled)  

**4. How We Use Your Data**  

**A. Service Delivery & Improvement:**  
- Product development and analytics  
- Market research and quality audits  
- Administration of promotions/contests  

**B. Communications:**  
- Transactional messages (order updates, policy changes)  
- Marketing communications (with prior consent)  
- Responses to customer inquiries  

**5. Data Sharing**  
We share information with trusted partners only to:  
- Deliver and improve our services  
- Support advertising initiatives  
Third-party marketing requires your explicit consent.

**6. Your Rights**  
You may:  
- Access, correct, or delete your data  
- Restrict or object to processing  
- Request data portability  
- File complaints with regulatory authorities  

*Request Process:* Submit verified requests via our contact channels. We respond within 30 days (subject to legal exceptions).

**7. Security & Retention**  
We employ industry-standard protections against unauthorized access. Data is retained only as long as necessary for stated purposes or to comply with legal obligations.

**8. Policy Updates**  
We may revise this policy to reflect operational or regulatory changes. Continued use of services constitutes acceptance of updates. To decline revisions, you may discontinue use and request account closure.

**Contact Us**  
For privacy-related inquiries or to exercise your rights, please contact our Data Protection Officer.